RESUME
Qualifications Summary
Creative, self-directed professional with multiple years of experience in Sales, Marketing and Design. Detail-oriented and able to pursue multiple projects simultaneously, juggling deadlines and budget requirements. Analytical minded able to successfully synthesize and implement new techniques and technologies to fulfill best possible customer experience, usability and brand recognition.
Client-focused:
- Ability to interpret client’s visions regarding product value, brand awareness and marketability while building invaluable relationships with clients, vendors and team members.
Creative:
- Create, design, color-correct, photo manipulate and maintain notable and profitable E-commerce sites, Micro-sites, Landing Pages, Promotional Campaigns, Banner Ads, Email Marketing, Catalog, Flyers, Posters, Postcards, Business Cards and more.
Technology-driven:
- Adept knowledge of numerous operating systems/software including: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Adobe Flash, HTML, CSS, Bootstrap, Microsoft Office, Salesforce, numerous back-end e-commerce management systems, and other internal management systems.
Project Coordination:
- Detail-oriented and able to pursue multiple projects simultaneously, juggling deadlines and budget requirements.
Computer Skills
Adobe Creative Suite
- Photoshop
- Illustrator
- Dreamweaver
- InDesign
- Flash
Web Technologies
- HTML
- CSS
- Bootstrap
- Javascript
- PHP
- ASP
WORK EXPERIENCE
Time Warner Cable / Spectrum 2015-present
Sales and Marketing Rep
Cultivate perspective clients and present Spectrum products, Television, Internet, Voice and Home Security
- Exceeded expectations as new hire by achieving over 50 new clients while in training period.
- Consistently and effectively gain new customers/businesses for Spectrum by careful attention to targeted demographics and persistent sales techniques.
- Ongoing commitment to learning every aspect of the features and benefits of the products / and services that Spectrum provides.
- Proven track record of dependability and steadfast dedication in to providing top-notch service and representation for the company
Delivery Agent-San Francisco, California 2006-2015
Creative Director/Designer
Execute creative website and product design for E-commerce division of a world-class commerce technology company managing the design of websites, client relationship, brand identity, and user experience for many national product accounts.
- Spearheaded, as Creative Director and Lead designer for AsSeenOnTV.com, the transformation of a small business into a multi-million dollar enterprise in 10-plus years. This domain is visited by 300,000+ visitors monthly and resulted in revenue of over $4 million in sales in 2014.
- Create and maintain client relationships, brand identity, and user experience for numerous national product accounts.
- Manage junior designers producing innovative and timely projects within budget constraints.
- Facilitate the design of over 1,000 website landing pages, promotions advertising AsSeenOnTV.com products and services, design of e-mail marketing promotions, print flyers and catalogs.
- Interface successfully with multiple departments providing clarity to successfully lead any project from inception to launch.
Offers On Demand, Rochester, New York 2006-2015
Creative Director/Designer (Contract)
Sole designer for all direct response campaigns, using limited graphic assets to envision, design and execute successful landing pages for national account.
- Primary designer for innovative online sales plug-in, which has garnered over 75,000 orders in 2014 and over $2 million in sales for AsSeenOnTV.com.
- Create notable and profitable direct response microsites, connecting client’s insights regarding product, brand awareness and marketability with most notable accounts being: Telebrands, All-Star Marketing, Franklin Mint, Kevin Harrington (from ABC’s Shark Tank), Temp-tations, Merchant Media, Savvier, Idea Village, Ronco, Guthy Renker, OnTel, and more.
MADesigns, Penfield, New York 2006-Present
Owner/Freelance Designer
Execute all facets of operations for entrepreneurial company from creation of brand identity, websites, client cultivation, sales, marketing and daily maintenance and updates of client sites.
- Conceptualize and craft websites, logos, branding and marketing materials for businesses, celebrities, organizations and causes. Actively pursued and acquired clients such as Major League Baseball’s Brian Roberts, Ironclad Authentics/Ripken Baseball, Inc. and the Miracle of Life Foundation.
- Successfully assess client’s needs with in-depth knowledge of marketplace and technology.
- Effectively create and maintain websites, branding and promotion design for well-known local restaurants and pubs including The Basin Pub, The Pittsford Pub and Grille, Mulconry’s Irish Pub, The Winfield Grill and TK’s Pizzeria.
Savinglots.com, Rochester, New York 2001-2006
Web Designer/Product Manager
Handled the design of websites, E-commerce ads and product entry for over 50,000 products while also assisting with sales and customer service duties in a knowledgeable and courteous manner.
- Excelled as an operating partner which saw sales rise from $1000 to $1 million in 12 months time.
- Incorporated real-time online inventory that has grown from 150 to 75,000 products.
- Expedited a successful front-end E-commerce site using design tools such as Photoshop, Illustrator, Dreamweaver and Fireworks.
Empire Solutions, Rochester, New York 2000-2001
Graphic Designer
- Produced creative websites for projects while overseeing and maintaining the progression of past projects such as Off Road Industries, Xerographic Solutions and other local businesses.
- Supported over 100 clients with conceptualizations of websites and/or print needs, bringing cohesiveness to their vision and to the design of marketing materials.
Education
Finger Lakes Community College
Associate’s of Applied Arts and Sciences, Graphic Design (Minor in Photography)
Nazareth College
Coursework: Advanced Adobe Photoshop, Advanced Adobe Illustrator
